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The Depressing Reason Bottled Water Is About to Outsell Soda for the First Time.

In a recent Forbes article;

“It’s not just because consumers are getting more health conscious. Americans are leaving carbonated beverages behind in favor of bottled water. But their motivations go beyond a general trend away from sugary drinks. Bottled water sales are set to surpass sales of soda for the first time in the U.S this year, according to Euromonitor data cited by Bloomberg. And beverage industry giants Coca Cola, PesiCo and Dr. Pepper Snapple all say that, while convenience and health reasons are a large force driving the trend, America’s dilapidated water infrastructure is also a significant contributor. The recent crisis in Flint, Michigan that left children and parents without clean drinking water due to dangerous levels of lead from old pipes highlighted the significant lapses in basic U.S. infrastructure. “Concerns in places like Flint do bring bottled water to people’s attention as a safe and sealed source of drinking water,” Jane Lazgin, a spokeswoman for bottled water market leader Nestle Waters North America, told Bloomberg. “People feeling unsafe about their drinking water clearly leads them to drink it out of a bottle,” added Sanford C. Bernstein & Co. analyst Ali Dibadj.”

Worried about the water coming out of your tap but also worried about the damage that all of those billions of water bottles are doing to our environment? It takes more than 17 million barrels of oil annually to make all the plastic bottles that meet America’s demand for bottled water. That’s enough oil to fuel 1.3 million cars for a year, not including the oil used for transportation of those water bottles. The recommended eight glasses of water a day, at U.S. tap rates equals about $.49 a day. That same amount of bottled water is about $1,400 a year, but keep in mind that people prefer bottled water because it taste great!
So, how does one cut out all the plastic bottles from their life, get great tasting water straight from their tap and save money?

By purchasing a high performance drinking water system, that goes under your your kitchen sink. This system uses the same water purification process as Dasani and Nestle and it is called reverse osmosis. This process is used in water purification, manufacturing plants, and chemical laboratories.

One great unit that we recommend is the the PURA QCRO4V. This 4 stage quick change reverse osmosis system can be customized to adapt to changing water conditions. The quick change filters feature the innovative PURA twist and lock design, making filter changes and service fast and easy.

  • Choice of a 50 gpd or 75 gpd membrane
  • Standard Lead Free Air Gap Faucet
  • Color coded tubing for easier installation
  • Quick connect fittings and a self piercing feed valve
  • Interchangeable filters allows the system to be customized to your local water conditions
  • Produces high quality water for better tasting coffee, tea, juices, soups, sauces and pasta and clearer ice cubes
  • System includes a sediment pre-filter, carbon block pre-filter, RO membrane and carbon block postfilter

The first stage of filtration is the sediment filter, which reduces suspended particles such as dirt, dust, and rust. The second stage of filtration is the carbon filter. This filter reduces volatile organic chemicals (VOCs), chlorine, and other compounds that might impact the taste or odor of the tap water. Chlorine should be removed from the water before the water enters the membrane. This will help preserve the life of the membrane. The center and third stage of a reverse osmosis system is the semi-permeable (RO) membrane. It is responsible for rejecting up to 98% of the total dissolved solids in the water.

So you can save the planet, save money and drink healthier water! For more information about this system call 800-942-7873 or email us at

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